While most of my career has been spent in television, my very first job in the media industry after graduation was in radio. It was short lived as I quickly transitioned to the visual medium but I have always enjoyed appearing on and contributing to radio programs throughout my career.
That’s why I was thrilled when, in late 2019, an old colleague of mine asked me to join a new streaming service called Itoc Media to develop and host original Canadian content for digital audio.
I had several projects in mind and a couple that I originally intended to develop for video but, with the pandemic disrupting production schedules and travel, I pivoted, as we all did, and began producing that content for digital audio.
From March 2020 to June 2021, I originated and hosted three distinct sports talk podcasts, over 50 episodes in all, as well as an hour-long sports documentary.
I had dabbled in podcasting previously but had never had an opportunity to create audio content on a regular basis for a national streaming service. I was proud of the three programs I produced, particularly the 10-part interview series “Podium”, which allowed me the opportunity to speak to many emerging, young Canadian athletes, most of whom were accomplished or aspiring Olympians.
Here is a link to the full catalogue of my digital audio productions for Itoc Media: https://italian.itoc.ca/podcastfilter/alf-de-blasis-podcast/
Podcasting is an effective way to promote and build awareness for your business or organization through regular presentations or discussions concerning the type of specialized services or product you offer consumers. If you are considering expanding into podcasting as a promotional tool for your business, reach out to me by e-mail at: alfdeblasis@gmail.com.
ADB Creative Consulting 