Setting Goals with a World-Renowned Brand

It’s not often in your professional life you are given the opportunity to collaborate with a respected and reputable worldwide brand, a name that is shared and repeated hundreds, maybe thousands, of times a day on traditional and social media, an icon of world football. The brand?  FC Bayern Munich. 

That was the opportunity I was awarded some 10 weeks ago when I was asked to help promote the launch of “BayernBlizzard”, a new project, born from an international grassroots partnership agreed between Toronto Blizzard, a local soccer academy, and the record-breaking Bundesliga soccer champions.    

What followed since that announcement has been truly rewarding. I have been privileged to have collaborated with the FC Bayern public relations team in the US and Germany. I’ve had the opportunity to meet members of the Bayern International program, who conducted youth soccer camps earlier this month in the Greater Toronto Area. I’ve had a chance to learn about the development models and principles of play promoted by the club. And I’ve had an opportunity to be involved in a series of exciting launch activities that have piqued the interest of both local and national media.

“BayernBlizzard” is a 365-day program that incorporates player identification and summer camps as well as technical visits and assessments that offer young Canadian soccer players new pathways to a professional career.

The collaboration has been very rewarding for me both personally and professionally. In my capacity as Media & Communications Liaison for Canada, I have engaged in a variety of activities including drafting and distributing media releases, coordinating media interviews, arranging special events, conducting interviews, posting on social media, contributing photography and videography, providing web support, and many more tasks.

As we begin to transition from summer activities to fall and winter programs, I’m excited to see what the future of this “BayernBlizzard” collaboration holds and what impact this program will have on the long-term development of Canadian male and female soccer players in the future.