July was another busy and eventful month for ADB Creative Consulting as we continued to create brand awareness and media buzz for a number of GTA-based soccer organizations.
The month kicked off on July 9 with a visit from Italian World Cup winner Gianluca Zambrotta, a special guest at the International FC Pro ID Camp, coincidentally on the anniversary of Italy’s 2006 World Cup victory in Germany. A former Juventus defender with a long and storied career, Zambrotta interacted with the IFC camp participants, signing autographs and posing for photos while also obliging local media, including OMNI TV, LPC Media and The Game Plan, who all responded to our invitation to join us at this special event, hosted by IFC.
On July 12, Steve Nijjar and his Racing Madrid FC became national news when Neil Davidson of the Canadian Press published an article on the club’s recent promotion and future ambitions. Steve and I are exploring new media pathways to continue to tell the amazing story of this historic club in Spain that is blazing a trail towards the top of the Spanish football pyramid.
At the end of the month, ADB Creative Consulting focused its attention on another organization forging Italian ties as Milton Magic FC prepared to host an international Youth Camp with visiting pro coaches from Serie A side SS Lazio and Ternana Women. This week, we were on site at Milton’s Lion’s Sports Park to facilitate media interviews with members of the technical staff from both Italian clubs who are establishing international affiliations to promote not only their brands but also their technical expertise.
My play-by-play assignments with League1 Ontario took me to Zanchin Automotive Soccer Centre Stadium for two high profile finals over the course of five days. On July 30, I was fortunate to call the Women’s L1 Cup Final featuring North Toronto and Alliance United with the Nitros claiming the trophy with a convincing 5-1 victory. And on August 3rd, I witnessed Woodbridge Strikers complete an unprecedented sweep of titles, by winning the Women’s L2 final with a 4-0 defeat of Waterloo United, a result that capped a sensational weekend that saw Woodbridge capture three consecutive trophies, after conquering both the men’s and women’s U20 divisions the day before.
August will be just as intense for ADB Creative Consulting as we embark on another media campaign with League1 Championship side The Borough FC, help to promote a major cinematic event in late September and explore a new sporting enterprise coming to the GTA next month. Stay tuned!
ADB Creative Consulting 