The Evolution of The Borough FC

This is an example of how a soccer club can forge a lasting bond with a community. Free admission to the match. Support local charities and community organizations. A memorable game day atmosphere. A team that demonstrates a fighting spirit. These are the principles that The Borough FC established when it was formed less thanContinue reading “The Evolution of The Borough FC”

Brand Building and Media Managing

July was another busy and eventful month for ADB Creative Consulting as we continued to create brand awareness and media buzz for a number of GTA-based soccer organizations. The month kicked off on July 9 with a visit from Italian World Cup winner Gianluca Zambrotta, a special guest at the International FC Pro ID Camp,Continue reading “Brand Building and Media Managing”

Summer’s off to a Hot Start!

June was another very active month for ADB Creative Consulting. My play by play assignment last month took me out to Pickering for a League1 Ontario Championship division contest between Durham Region rivals Pickering FC and Whitby FC. The highly entertaining 2-2 draw demonstrated just how competitive that division, in particular, is this season withContinue reading “Summer’s off to a Hot Start!”

More Multi Media Moments in May

The month of May was another active period for ADB Creative Consulting.  Through my media representation of the Borough FC, the League1 Ontario Championship side, club founder Andrew Ornoch and player Selah Dennis were featured on Rogers Durham TV’s weekly “Sports Report with Scott Dennis” show. Andrew and Selah spoke about the Borough FC’s excellentContinue reading “More Multi Media Moments in May”

New Projects in 2025

April was a very busy month for ADB Creative Consulting. There was plenty of activity on a number of fronts, from play by play to media representation to consultation and event hosting.  In the opening two weeks of the League 1 Ontario regular season, I was fortunate to call a derby match in both theContinue reading “New Projects in 2025”

Spring is for Renewals

The spring season means renewal and ADB Creative Consulting has renewed collaborations with a number of key soccer organizations, both here and abroad, as the playing season winds down in certain parts of the world while the competitive season is just beginning here in North America. Last month, I renewed a collaboration with Steve Nijjar,Continue reading “Spring is for Renewals”

A Year of Choices and Challenges

2024 was a challenging year for business development and new business creation. Sport and not for profit organizations have limited budgets to begin with and, forced to contend with an ever-shrinking dollar and a very competitive marketplace, many simply do not have the means to initiate multi-media marketing campaigns. I was, however, fortunate to establishContinue reading “A Year of Choices and Challenges”

360 Soccer Centre Buzzing with Holiday Activity

As the renovation and refurbishment continues behind the scenes at the 360 Soccer Centre, the new home of the Toronto Blizzard Development Academy, there are plenty of events planned this month at the new sports venue in Vaughan. From a goalkeepers’ clinic to a 7v7 tournament to a Junior Blizzard youth day camp, there isContinue reading “360 Soccer Centre Buzzing with Holiday Activity”

A New Venture with a New Sports Complex

I am very excited to share that I have taken on a consulting role with the “360 Soccer Centre”, a new high performance athletic complex in Vaughan.  The 50-thousand square foot facility is the new permanent home of the Toronto Blizzard soccer academy and features two indoor turf fields, multiple change rooms, a weight roomContinue reading “A New Venture with a New Sports Complex”

My website is 30 (months, that is)!

Thirty months ago, in March of 2021, I launched my website, alfdeblasis.ca, with the hope of initiating a new direction in my career and establishing a reputation as a trusted and reliable consultant for groups and organizations seeking to enhance their media presence and increase their brand awareness. Since then, I have worked with asContinue reading “My website is 30 (months, that is)!”