2024 was a challenging year for business development and new business creation. Sport and not for profit organizations have limited budgets to begin with and, forced to contend with an ever-shrinking dollar and a very competitive marketplace, many simply do not have the means to initiate multi-media marketing campaigns. I was, however, fortunate to establishContinue reading “A Year of Choices and Challenges”
Category Archives: Sports
Educate, Inspire, Elevate
It was an absolute pleasure to have moderated an insightful and informative communications/PR/marketing strategies session at the League1 Ontario Summit last weekend in Hamilton attended by dozens of members from L1O organizations across the province. I was joined by three exceptional panelists including: David Zbar, Chief Marketing Officer, Simcoe County Rovers & President, My LeftContinue reading “Educate, Inspire, Elevate”
League 1 Canada Women’s Interprovincial Championships
I was very proud to have contributed play by play commentary on two games at the third annual League 1 Canada women’s interprovincial championships for OneSoccer at Tim Horton’s Field in Hamilton last weekend. This competition was launched in 2022 and features representative club teams from four provincial Division III Pro-Am leagues: Ligue 1 Quebec, League 1Continue reading “League 1 Canada Women’s Interprovincial Championships”
Multi-tasking in July
I’ve always been committed to promoting soccer at every level from grassroots to professional. Over the past month, I’ve been involved in several activities, with the promotion of the game in mind, from creating social media content to being a media liaison to sliding behind the microphone for another play by play gig. Here’s just someContinue reading “Multi-tasking in July”
Introducing The Borough FC
I am very proud to be assisting The Borough FC, the newest League 1 Ontario soccer club, in promoting its brand and identity to the media, as a representative of the city of Scarborough, in its inaugural season. Playing home games at iconic Birchmount Stadium, The Borough FC is a community focused club with keyContinue reading “Introducing The Borough FC”
Canadian latest celebrity owner to steer European soccer club towards promotion
Actors Ryan Reynolds and Rob McElhenny have set the bar for celebrity soccer ownership as Wrexham AFC earned a double promotion over the past two years to rise from the fifth-tier National League to play in the third-tier English League One next season. TV personalities Mark Consuelos and his wife, Kelly Ripa, have tasted successContinue reading “Canadian latest celebrity owner to steer European soccer club towards promotion”
360 Soccer Centre Buzzing with Holiday Activity
As the renovation and refurbishment continues behind the scenes at the 360 Soccer Centre, the new home of the Toronto Blizzard Development Academy, there are plenty of events planned this month at the new sports venue in Vaughan. From a goalkeepers’ clinic to a 7v7 tournament to a Junior Blizzard youth day camp, there isContinue reading “360 Soccer Centre Buzzing with Holiday Activity”
A New Venture with a New Sports Complex
I am very excited to share that I have taken on a consulting role with the “360 Soccer Centre”, a new high performance athletic complex in Vaughan. The 50-thousand square foot facility is the new permanent home of the Toronto Blizzard soccer academy and features two indoor turf fields, multiple change rooms, a weight roomContinue reading “A New Venture with a New Sports Complex”
My website is 30 (months, that is)!
Thirty months ago, in March of 2021, I launched my website, alfdeblasis.ca, with the hope of initiating a new direction in my career and establishing a reputation as a trusted and reliable consultant for groups and organizations seeking to enhance their media presence and increase their brand awareness. Since then, I have worked with asContinue reading “My website is 30 (months, that is)!”
Back in the Booth
It was good to be back in the OneSoccer commentary booth this past weekend, calling a Canadian Premier League game after a long absence. It was great to collaborate with ex-CANMNT defender and TFC captain Jimmy Brennan again as we watched a spirited affair between last year’s playoff finalists, Atletico Ottawa and Forge FC, thatContinue reading “Back in the Booth”
ADB Creative Consulting 