Reflecting on media, milestones and memories in 2025

As a largely productive year comes to a close, I reflect on some of the accomplishments attained by ADB Creative Consulting in 2025. My consultancy was fortunate to work with six different clients this past year, most of whom engaged me to create multiple PR campaigns on their behalf. Multi-part campaigns were initiated for RacingContinue reading “Reflecting on media, milestones and memories in 2025”

A Celebration of Football and Film

Sports documentaries are among my favourite film genres, so it was with great pleasure that I accepted the opportunity to help promote a wonderful film about the legendary Hungarian soccer star Ferenc Puskas and his whimsical adventure coaching a predominantly Greek-supported Melbourne soccer club to an Australian national championship some 34 years ago. “Ange andContinue reading “A Celebration of Football and Film”

Brand Building and Media Managing

July was another busy and eventful month for ADB Creative Consulting as we continued to create brand awareness and media buzz for a number of GTA-based soccer organizations. The month kicked off on July 9 with a visit from Italian World Cup winner Gianluca Zambrotta, a special guest at the International FC Pro ID Camp,Continue reading “Brand Building and Media Managing”

Summer’s off to a Hot Start!

June was another very active month for ADB Creative Consulting. My play by play assignment last month took me out to Pickering for a League1 Ontario Championship division contest between Durham Region rivals Pickering FC and Whitby FC. The highly entertaining 2-2 draw demonstrated just how competitive that division, in particular, is this season withContinue reading “Summer’s off to a Hot Start!”

More Multi Media Moments in May

The month of May was another active period for ADB Creative Consulting.  Through my media representation of the Borough FC, the League1 Ontario Championship side, club founder Andrew Ornoch and player Selah Dennis were featured on Rogers Durham TV’s weekly “Sports Report with Scott Dennis” show. Andrew and Selah spoke about the Borough FC’s excellentContinue reading “More Multi Media Moments in May”

New Projects in 2025

April was a very busy month for ADB Creative Consulting. There was plenty of activity on a number of fronts, from play by play to media representation to consultation and event hosting.  In the opening two weeks of the League 1 Ontario regular season, I was fortunate to call a derby match in both theContinue reading “New Projects in 2025”

Spring is for Renewals

The spring season means renewal and ADB Creative Consulting has renewed collaborations with a number of key soccer organizations, both here and abroad, as the playing season winds down in certain parts of the world while the competitive season is just beginning here in North America. Last month, I renewed a collaboration with Steve Nijjar,Continue reading “Spring is for Renewals”

A Year of Choices and Challenges

2024 was a challenging year for business development and new business creation. Sport and not for profit organizations have limited budgets to begin with and, forced to contend with an ever-shrinking dollar and a very competitive marketplace, many simply do not have the means to initiate multi-media marketing campaigns. I was, however, fortunate to establishContinue reading “A Year of Choices and Challenges”

Educate, Inspire, Elevate

It was an absolute pleasure to have moderated an insightful and informative communications/PR/marketing strategies session at the League1 Ontario Summit last weekend in Hamilton attended by dozens of members from L1O organizations across the province. I was joined by three exceptional panelists including: David Zbar, Chief Marketing Officer, Simcoe County Rovers & President, My LeftContinue reading “Educate, Inspire, Elevate”

360 Soccer Centre Buzzing with Holiday Activity

As the renovation and refurbishment continues behind the scenes at the 360 Soccer Centre, the new home of the Toronto Blizzard Development Academy, there are plenty of events planned this month at the new sports venue in Vaughan. From a goalkeepers’ clinic to a 7v7 tournament to a Junior Blizzard youth day camp, there isContinue reading “360 Soccer Centre Buzzing with Holiday Activity”