One of the more rewarding aspects of working as a media consultant is having the ability to deliver multiple media exposures for clients and their respective businesses or projects. Last month, my client, a Canadian businessman, former soccer player and team owner, asked me to create a media campaign for his newly acquired lower tier Spanish football club, Racing Madrid, designed to attract awareness to the team, its brand and identity, as he sets a path to guide the club on an ascent towards the upper reaches of the Spanish football pyramid.
Tapping into my network of media contacts, I was able to connect my client with several prominent Canadian sports journalists who were drawn to his story and took the time to conduct an interview with him. One such journalist was Neil Davidson, a veteran Canadian Press writer who contributes frequently on football. Neil’s article, published just last week, appeared in dozens of publications across Canada, including the National Post.
A variety of other media outlets, from radio station CHRY (Vibe 105) to Soccer 360 magazine, have shown interest in his story and plan to produce content in the days and weeks ahead.
It is certainly fulfilling and rewarding to be able to implement and execute a media campaign that provides your client with the type of media exposure that not only meets, but also exceeds their expectations. These outcomes stem from years of networking, researching, developing relationships and cultivating a level of trust and faith among my peers.
I‘m looking forward to continuing my relationship with the Racing Madrid brand and exploring new horizons as the club embarks on this journey within the Spanish football ecosystem and expands its footprint across Spain, the rest of Europe and the globe.
ADB Creative Consulting 