In the past year, in my role as a media consultant, I’ve helped several sports & entertainment enterprises achieve important objectives in terms of organizational profile, brand awareness and local and national media attention and coverage. May-Sept. 2022 – Toronto Blizzard – helped promote the establishment of a new international grassroots partnership between the GTAContinue reading “Media Consultant, at your service”
Tag Archives: media release
Media Consultation and Client Representation
One of the more rewarding aspects of working as a media consultant is having the ability to deliver multiple media exposures for clients and their respective businesses or projects. Last month, my client, a Canadian businessman, former soccer player and team owner, asked me to create a media campaign for his newly acquired lower tierContinue reading “Media Consultation and Client Representation”
Managing the Media: The Path from Message Delivery to Mass Appeal
As a media consultant, I take great pride in the knowledge that my work will reach a number of media members who, firstly, take the time to respond to a communique’ and, secondly, take a genuine interest in the subject matter and seek out more information. To cite a recent example, in September I issuedContinue reading “Managing the Media: The Path from Message Delivery to Mass Appeal”
An Update to the Groundbreaking “BayernBlizzard” Project
Just over a month ago, German soccer powerhouse FC Bayern Munich and local soccer academy Toronto Blizzard jointly announced a significant sporting partnership that could dramatically enhance professional playing opportunities for Canadian youth. The two organizations agreed to a comprehensive grassroots program with the aim to provide young soccer players the chance to learn andContinue reading “An Update to the Groundbreaking “BayernBlizzard” Project”
Service: Media Release
One of the areas in which I can assist your organization is in the development and distribution of customized communications to local and national media. If your group has created a new product or program, or introduced an innovative new strategy you would like to share with your immediate community or even with a nationalContinue reading “Service: Media Release”
