In the past year, in my role as a media consultant, I’ve helped several sports & entertainment enterprises achieve important objectives in terms of organizational profile, brand awareness and local and national media attention and coverage.
- May-Sept. 2022 – Toronto Blizzard – helped promote the establishment of a new international grassroots partnership between the GTA scholarship program and German powerhouse club FC Bayern Munich (BayernBlizzard)
- May-June 2023 – Steve Nijjar Sports & Entertainment – helped promote the Canadian entrepreneur’s acquisition and re-launch of a Spanish football club (Racing Madrid FC)
- July-August 2023 – International FC – helped promote an organizational initiative (Summer Pro ID Camp) and helped to augment the academy’s profile and brand awareness
Combined, these three events reached dozens of media outlets across the Greater Toronto Area and the rest of Canada. I delivered a comprehensive multicultural media mix to all my clients, with coverage ranging from Toronto’s CityNews 680 to The National Post, from TLN TV to the Globe and Mail and many more media outlets in between.
I have built a vast network of media contacts over my 40-year career in the communications industry. I engage with them through media releases and advisories and I follow up with key individuals on a personal basis to determine their level of interest in pursuing a story. I commit the requisite time and effort to each one of my projects and I deliver results for my clients.
If you’re looking to expose your organization to a greater audience and gain media awareness and attention through a mix of print, digital, electronic and social media, contact me at alfdeblasis@gmail.com. I am always open for new business!
ADB Creative Consulting 