It was an absolute pleasure to have moderated an insightful and informative communications/PR/marketing strategies session at the League1 Ontario Summit last weekend in Hamilton attended by dozens of members from L1O organizations across the province. I was joined by three exceptional panelists including: David Zbar, Chief Marketing Officer, Simcoe County Rovers & President, My LeftContinue reading “Educate, Inspire, Elevate”
Category Archives: Communications
League 1 Canada Women’s Interprovincial Championships
I was very proud to have contributed play by play commentary on two games at the third annual League 1 Canada women’s interprovincial championships for OneSoccer at Tim Horton’s Field in Hamilton last weekend. This competition was launched in 2022 and features representative club teams from four provincial Division III Pro-Am leagues: Ligue 1 Quebec, League 1Continue reading “League 1 Canada Women’s Interprovincial Championships”
Multi-tasking in July
I’ve always been committed to promoting soccer at every level from grassroots to professional. Over the past month, I’ve been involved in several activities, with the promotion of the game in mind, from creating social media content to being a media liaison to sliding behind the microphone for another play by play gig. Here’s just someContinue reading “Multi-tasking in July”
Introducing The Borough FC
I am very proud to be assisting The Borough FC, the newest League 1 Ontario soccer club, in promoting its brand and identity to the media, as a representative of the city of Scarborough, in its inaugural season. Playing home games at iconic Birchmount Stadium, The Borough FC is a community focused club with keyContinue reading “Introducing The Borough FC”
360 Soccer Centre Buzzing with Holiday Activity
As the renovation and refurbishment continues behind the scenes at the 360 Soccer Centre, the new home of the Toronto Blizzard Development Academy, there are plenty of events planned this month at the new sports venue in Vaughan. From a goalkeepers’ clinic to a 7v7 tournament to a Junior Blizzard youth day camp, there isContinue reading “360 Soccer Centre Buzzing with Holiday Activity”
A New Venture with a New Sports Complex
I am very excited to share that I have taken on a consulting role with the “360 Soccer Centre”, a new high performance athletic complex in Vaughan. The 50-thousand square foot facility is the new permanent home of the Toronto Blizzard soccer academy and features two indoor turf fields, multiple change rooms, a weight roomContinue reading “A New Venture with a New Sports Complex”
My website is 30 (months, that is)!
Thirty months ago, in March of 2021, I launched my website, alfdeblasis.ca, with the hope of initiating a new direction in my career and establishing a reputation as a trusted and reliable consultant for groups and organizations seeking to enhance their media presence and increase their brand awareness. Since then, I have worked with asContinue reading “My website is 30 (months, that is)!”
Back in the Booth
It was good to be back in the OneSoccer commentary booth this past weekend, calling a Canadian Premier League game after a long absence. It was great to collaborate with ex-CANMNT defender and TFC captain Jimmy Brennan again as we watched a spirited affair between last year’s playoff finalists, Atletico Ottawa and Forge FC, thatContinue reading “Back in the Booth”
Media Consultant, at your service
In the past year, in my role as a media consultant, I’ve helped several sports & entertainment enterprises achieve important objectives in terms of organizational profile, brand awareness and local and national media attention and coverage. Combined, these three events reached dozens of media outlets across the Greater Toronto Area and the rest of Canada.Continue reading “Media Consultant, at your service”
Canada’s Women’s World Cup Team…Then & Now
As the 2023 FIFA Women’s World Cup is set to begin in Australia/New Zealand, my mind ventured back to the 1999 edition of the tournament in the USA, an event I was fortunate enough to have covered for the publication I was editing at the time, Inside Soccer Magazine. Travelling across the Eastern Seaboard, IContinue reading “Canada’s Women’s World Cup Team…Then & Now”
ADB Creative Consulting 