In the past year, in my role as a media consultant, I’ve helped several sports & entertainment enterprises achieve important objectives in terms of organizational profile, brand awareness and local and national media attention and coverage. Combined, these three events reached dozens of media outlets across the Greater Toronto Area and the rest of Canada.Continue reading “Media Consultant, at your service”
Category Archives: Consulting
Media Consultation and Client Representation
One of the more rewarding aspects of working as a media consultant is having the ability to deliver multiple media exposures for clients and their respective businesses or projects. Last month, my client, a Canadian businessman, former soccer player and team owner, asked me to create a media campaign for his newly acquired lower tierContinue reading “Media Consultation and Client Representation”
Managing the Media: The Path from Message Delivery to Mass Appeal
As a media consultant, I take great pride in the knowledge that my work will reach a number of media members who, firstly, take the time to respond to a communique’ and, secondly, take a genuine interest in the subject matter and seek out more information. To cite a recent example, in September I issuedContinue reading “Managing the Media: The Path from Message Delivery to Mass Appeal”
Setting Goals with a World-Renowned Brand
It’s not often in your professional life you are given the opportunity to collaborate with a respected and reputable worldwide brand, a name that is shared and repeated hundreds, maybe thousands, of times a day on traditional and social media, an icon of world football. The brand? FC Bayern Munich. That was the opportunity IContinue reading “Setting Goals with a World-Renowned Brand”
An Update to the Groundbreaking “BayernBlizzard” Project
Just over a month ago, German soccer powerhouse FC Bayern Munich and local soccer academy Toronto Blizzard jointly announced a significant sporting partnership that could dramatically enhance professional playing opportunities for Canadian youth. The two organizations agreed to a comprehensive grassroots program with the aim to provide young soccer players the chance to learn andContinue reading “An Update to the Groundbreaking “BayernBlizzard” Project”
Service: Podcasting
While most of my career has been spent in television, my very first job in the media industry after graduation was in radio. It was short lived as I quickly transitioned to the visual medium but I have always enjoyed appearing on and contributing to radio programs throughout my career. That’s why I was thrilledContinue reading “Service: Podcasting”
Service: Voice Over Artist
Throughout my professional career, my voice has been one of my most praised assets. Since my earliest days in broadcasting, I have lent my voice to a number of diverse projects, from documentaries to commercials, from sports play by play to corporate videos. In addition to voicing hundreds of soccer matches and game highlights forContinue reading “Service: Voice Over Artist”
Service: Media Consultation
One of the areas in which I can assist your organization is in the development and distribution of customized communications to local and national media. If your group has created a new product, established a new program, or introduced an innovative new strategy you would like to share with your immediate community, or even withContinue reading “Service: Media Consultation”
Service: Moderator/Keynote Speaker
Among the many specialized services I can provide your organization, in the context of personal and professional development, is the role of a moderator or keynote speaker. I have several years’ experience as a speaker, host and master of ceremonies, at various functions ranging from cultural festivals to sports events to panel discussions. I haveContinue reading “Service: Moderator/Keynote Speaker”
The Birth of BayernBlizzard
I’m thrilled to announce that I have been retained as a media consultant for “BayernBlizzard”, the new international partnership, just announced, that brings together one of the world’s most decorated soccer clubs, FC Bayern Munich, and Toronto Blizzard, one of Canada’s legendary soccer franchises and currently Ontario’s premier high performance soccer academy. On behalf ofContinue reading “The Birth of BayernBlizzard”
ADB Creative Consulting 