GAME 1: VS BELGIUM *From a purely tactical perspective, Canada’s opening match at the FIFA World Cup did not disappoint. Herdman’s squad started on the front foot and played positive, direct football from the outset. Belgium had difficulty breaking Canada’s effective high press, something even Kevin de Bruyne admitted to in post game remarks. *ThoughContinue reading “Canada at the FIFA World Cup”
Category Archives: Sports
Presidential Projections
It’s not often that members of the media have an opportunity to engage with an official in Canadian soccer, let alone the top official, but last Wednesday, November 9, I was allowed the opportunity by the National Soccer Coaches Association of Canada (NSCAC) to speak to Dr Nick Bontis, the President of Canada Soccer, whoContinue reading “Presidential Projections”
Managing the Media: The Path from Message Delivery to Mass Appeal
As a media consultant, I take great pride in the knowledge that my work will reach a number of media members who, firstly, take the time to respond to a communique’ and, secondly, take a genuine interest in the subject matter and seek out more information. To cite a recent example, in September I issuedContinue reading “Managing the Media: The Path from Message Delivery to Mass Appeal”
My Cover Story for Panoram Italia
I’m delighted to reveal that my article, featuring former members of Canada’s national men’s soccer teams sharing their thoughts on the current World Cup-bound squad, was selected as the cover story for the Fall 2022 issue of Panoram Italia, the nationally distributed, trilingual, lifestyle magazine. The playful cover photo features former Canada and long timeContinue reading “My Cover Story for Panoram Italia”
Proud to be Part of OneSoccer’s Commitment to the Game in Canada
It was a pleasure to have contributed play-by-play commentary on Canadian Premier League (CPL) and Canadian Championship matches for OneSoccer once again during the 2022 season. The CPL continues to be an entertaining product and provides opportunities for Canadian players, coaches and officials to be showcased in a top domestic league. As evidenced by theContinue reading “Proud to be Part of OneSoccer’s Commitment to the Game in Canada”
A Celebration of Sport on Film
I was very honoured to have participated in one of the much-anticipated Toronto screenings during the 2022 edition of the Greek International Film Festival Tour of Canada earlier this month. The documentary film “King Otto”, produced and directed by Christopher Andre Marks, recounts the unlikely triumph of the Greek National Soccer Team at Euro 2004.Continue reading “A Celebration of Sport on Film”
A Conversation with Canadian Soccer Heroes
It was a privilege and an absolute thrill to host a recent online Webinar for the National Soccer Coaches Association of Canada (NSCAC) featuring special guests like former Canadian National Men’s Soccer Team players David Edgar and Issey Nakajima-Farran, along with former assistant coach Antonio Floro. During the 70-minute webinar, we reminisced about the three-yearContinue reading “A Conversation with Canadian Soccer Heroes”
Setting Goals with a World-Renowned Brand
It’s not often in your professional life you are given the opportunity to collaborate with a respected and reputable worldwide brand, a name that is shared and repeated hundreds, maybe thousands, of times a day on traditional and social media, an icon of world football. The brand? FC Bayern Munich. That was the opportunity IContinue reading “Setting Goals with a World-Renowned Brand”
An Update to the Groundbreaking “BayernBlizzard” Project
Just over a month ago, German soccer powerhouse FC Bayern Munich and local soccer academy Toronto Blizzard jointly announced a significant sporting partnership that could dramatically enhance professional playing opportunities for Canadian youth. The two organizations agreed to a comprehensive grassroots program with the aim to provide young soccer players the chance to learn andContinue reading “An Update to the Groundbreaking “BayernBlizzard” Project”
Service: Media Consultation
One of the areas in which I can assist your organization is in the development and distribution of customized communications to local and national media. If your group has created a new product, established a new program, or introduced an innovative new strategy you would like to share with your immediate community, or even withContinue reading “Service: Media Consultation”
ADB Creative Consulting 