In the past year, in my role as a media consultant, I’ve helped several sports & entertainment enterprises achieve important objectives in terms of organizational profile, brand awareness and local and national media attention and coverage. Combined, these three events reached dozens of media outlets across the Greater Toronto Area and the rest of Canada.Continue reading “Media Consultant, at your service”
Tag Archives: media release
Media Consultation and Client Representation
One of the more rewarding aspects of working as a media consultant is having the ability to deliver multiple media exposures for clients and their respective businesses or projects. Last month, my client, a Canadian businessman, former soccer player and team owner, asked me to create a media campaign for his newly acquired lower tierContinue reading “Media Consultation and Client Representation”
Managing the Media: The Path from Message Delivery to Mass Appeal
As a media consultant, I take great pride in the knowledge that my work will reach a number of media members who, firstly, take the time to respond to a communique’ and, secondly, take a genuine interest in the subject matter and seek out more information. To cite a recent example, in September I issuedContinue reading “Managing the Media: The Path from Message Delivery to Mass Appeal”
An Update to the Groundbreaking “BayernBlizzard” Project
Just over a month ago, German soccer powerhouse FC Bayern Munich and local soccer academy Toronto Blizzard jointly announced a significant sporting partnership that could dramatically enhance professional playing opportunities for Canadian youth. The two organizations agreed to a comprehensive grassroots program with the aim to provide young soccer players the chance to learn andContinue reading “An Update to the Groundbreaking “BayernBlizzard” Project”
Service: Media Release
One of the areas in which I can assist your organization is in the development and distribution of customized communications to local and national media. If your group has created a new product or program, or introduced an innovative new strategy you would like to share with your immediate community or even with a nationalContinue reading “Service: Media Release”
ADB Creative Consulting 