One of the more rewarding aspects of working as a media consultant is having the ability to deliver multiple media exposures for clients and their respective businesses or projects. Last month, my client, a Canadian businessman, former soccer player and team owner, asked me to create a media campaign for his newly acquired lower tierContinue reading “Media Consultation and Client Representation”
Tag Archives: soccer
An Emerging New Leader of Canada’s National Women’s Soccer Team
I am absolutely thrilled and honoured that my article on Canada’s National Women’s Soccer Team star Julia Grosso has been selected as the cover story for the upcoming Summer 2023 issue of Panoram Italia magazine. This is my third contribution to the trilingual, nationally distributed, lifestyle magazine and the second to be chosen as aContinue reading “An Emerging New Leader of Canada’s National Women’s Soccer Team”
OneSoccer Offers an Action Packed Month of Canadian Soccer in April
The CANMNT’s Concacaf Nations League window that concluded Tuesday with Canada’s 4-1 defeat of Honduras at BMO Field unofficially kicked off the 2023 Canadian professional soccer season. On the heels of that 2-game set, OneSoccer will usher in an extremely busy month of April, with coverage of four separate competitions throughout the first full monthContinue reading “OneSoccer Offers an Action Packed Month of Canadian Soccer in April”
Canadian Premier League to Open Fifth Season with New, Old Rivalries
For soccer fans around the world, the release of a fixture list, regardless of the league, sets off a chain reaction of interesting debates, speculation and travel itineraries as we all look ahead to a new season of competition. Well, in just over two months’ time, the Canadian Premier League will kick off its fifthContinue reading “Canadian Premier League to Open Fifth Season with New, Old Rivalries”
First 2023 Dates for Canadian Soccer Competition Revealed
I was excited to learn that the first competition of the 2023 Canadian domestic soccer calendar has been set as Canada Soccer today revealed dates for the 2023 Canadian Championship, featuring an unprecedented 14 clubs. The first round of the Voyageurs’ Cup competition involving 12 teams begins April 18. Last year’s champions Vancouver Whitecaps andContinue reading “First 2023 Dates for Canadian Soccer Competition Revealed”
Reflections on Canada’s Group Stage Games at the FIFA World Cup
Canada opened its account in Qatar with a memorable performance against group favourites Belgium, a match marred by two costly errors, a missed penalty and a goal conceded in transition, denying John Herdman’s men a better fate, which most observers agreed they deserved. But in restrospect, that opening match may have left us all withContinue reading “Reflections on Canada’s Group Stage Games at the FIFA World Cup”
Canada at the FIFA World Cup
GAME 1: VS BELGIUM *From a purely tactical perspective, Canada’s opening match at the FIFA World Cup did not disappoint. Herdman’s squad started on the front foot and played positive, direct football from the outset. Belgium had difficulty breaking Canada’s effective high press, something even Kevin de Bruyne admitted to in post game remarks. *ThoughContinue reading “Canada at the FIFA World Cup”
Presidential Projections
It’s not often that members of the media have an opportunity to engage with an official in Canadian soccer, let alone the top official, but last Wednesday, November 9, I was allowed the opportunity by the National Soccer Coaches Association of Canada (NSCAC) to speak to Dr Nick Bontis, the President of Canada Soccer, whoContinue reading “Presidential Projections”
Managing the Media: The Path from Message Delivery to Mass Appeal
As a media consultant, I take great pride in the knowledge that my work will reach a number of media members who, firstly, take the time to respond to a communique’ and, secondly, take a genuine interest in the subject matter and seek out more information. To cite a recent example, in September I issuedContinue reading “Managing the Media: The Path from Message Delivery to Mass Appeal”
My Cover Story for Panoram Italia
I’m delighted to reveal that my article, featuring former members of Canada’s national men’s soccer teams sharing their thoughts on the current World Cup-bound squad, was selected as the cover story for the Fall 2022 issue of Panoram Italia, the nationally distributed, trilingual, lifestyle magazine. The playful cover photo features former Canada and long timeContinue reading “My Cover Story for Panoram Italia”
ADB Creative Consulting 